Now Available for Pre-Order: 2024 PENN Fathom Electric Reel Kit

About Us

As Alaska's Premier Fishing Store, and experts on all things fishing The Great Land, we've proudly helped Alaska fish since the 1950s.
As Alaska's largest dedicated tackle, bait and fishing gear store, our shop is quite literally where great Alaskan fishing adventures begin.

Our Manifesto

We're passionate about empowering Alaska's fishing community to catch and harvest the finest our Alaskan streams, rivers, lakes, and seas produce.
At B&J Sporting Goods, we're proud of being an Alaskan-owned and operated business. We're especially proud of our legacy which began in the early 1950's - before Alaska was even a state - and that it includes serving the outstanding community of people who love fishing in The Last Frontier.

We Believe

We believe the fishing gear we go out with impacts our catch.
That's why we're committed to providing meticulously curated fishing gear that's built to endure Alaska's rugged outdoors. Your next 'Best Fishing Trip Ever' starts here.

Our Mission

Great gear facilitates great fishing!
Our mission at B&J Sporting Goods is simple: to elevate the Alaskan fishing experience for all. We offer a wide range of 'Alaska proven' fishing tackle, rods, reels, and more, meticulously selected to meet the unique needs of those who enjoy fishing Alaskan waters.

Our Heritage

We honor our legacy while fishing forward.
With a legacy dating back to 1953, B&J Sporting Goods honors our history while embracing the future of fishing in Alaska. Purchased by Alaskans, Troy & Jody Arnold in 2019, our aim is to provide the best gear and equipment while staying true to our Alaskan roots.

The Power of Fishing

Fishing is part of the Alaskan experience!
Fishing is more than just a hobby—it's an essential part of the Alaskan experience. It connects us to nature, provides stress relief, and contributes to our overall well-being. At B&J Sporting Goods, we're proud to be a part of this tradition.

Our Commitment

B&J Sporting Goods - Alaska’s Premier Fishing Store -
We're more than just a tackle & bait shop. We’re committed to helping you fully immerse yourself in the beauty and wonder of Alaska through the fishing experience. In fact, we help set the stage for dreams to come true, bucket list items to be checked off, new memories to be made, families & communities to come together, triumphs to be celebrated, and tall tales to be told.

What Our Customers Say

This place has everything you need to fish or be in Alaska, any season, and they are really helpful and knowledgeable.
Kimberly Allen
Kimberly Allen
This place has everything you need to fish or be in Alaska, any season, and they are really helpful and knowledgeable.
We'd been to ... other stores for a certain item with no luck. We heard an ad on KWHL and went to check out B&J and WOW! Found exactly what we needed for a very good price, thanks to an excellent manager, neat guy. Thanks a bunch. We'll be back for more fishing gear someday!
Garnet Morey
Garnet Morey
We'd been to ... other stores for a certain item with no luck. We heard an ad on KWHL and went to check out B&J and WOW! Found exactly what we needed for a very good price, thanks to an excellent manager, neat guy. Thanks a bunch. We'll be back for more fishing gear someday!
Service professionals with the knowledge to impress. Fishing item prices are fantastic and extremely competitive. BEST place for fishing items. Ask questions when you're there, you won't be disappointed. Prices are always lower than box stores. Never been let down shopping here...
Justin Brown
Justin Brown
Service professionals with the knowledge to impress. Fishing item prices are fantastic and extremely competitive. BEST place for fishing items. Ask questions when you're there, you won't be disappointed. Prices are always lower than box stores. Never been let down shopping here...
I would love to thank everyone at B&Js for providing the best knowledge and helping my husband and I get everything we need for snagging. If you need anything for fishing go to B&Js. Don’t waste your time going to... [other shops]. B&Js is the place to go!
Dulce Perez
Dulce Perez
I would love to thank everyone at B&Js for providing the best knowledge and helping my husband and I get everything we need for snagging. If you need anything for fishing go to B&Js. Don’t waste your time going to... [other shops]. B&Js is the place to go!
B&J has gone out of its way to provide excellent customer service every time I have been in. All of the employees that I have interacted with were kind, funny, and (most importantly) knowledgeable. This is and will remain my go-to store for fishing gear.
Sarah Grieb
Sarah Grieb
B&J has gone out of its way to provide excellent customer service every time I have been in. All of the employees that I have interacted with were kind, funny, and (most importantly) knowledgeable. This is and will remain my go-to store for fishing gear.
Selection impeccable as always. Fishing gear staff is the most knowledgeable I have ever encountered in a sporting goods store. I can not go to Anchorage without swinging through there.
Jorg Radtke
Jorg Radtke
Selection impeccable as always. Fishing gear staff is the most knowledgeable I have ever encountered in a sporting goods store. I can not go to Anchorage without swinging through there.
Visiting my son. These guys and gals are very helpful. And friendly. I will go back next visit because I’m sure to find something I can’t live without. Just love Anchorage.
David & Kay Berry - Hallsville, TX
David & Kay Berry - Hallsville, TX
Visiting my son. These guys and gals are very helpful. And friendly. I will go back next visit because I’m sure to find something I can’t live without. Just love Anchorage.