Now Available for Pre-Order: 2024 PENN Fathom Electric Reel Kit

Win Big This Holiday Season!

2024 Christmas Giveaway

Join us for our 2024 Christmas Giveaway from Dec 1-20! Exciting prizes await, including gear, apparel, and exclusive gifts from our brand name sponsors. Visit us in-store to enter and get in on the fun this holiday season. *No purchase necessary to enter. One entry per person, per day.

Alaska's best fishing trips begin with us!

Our expertly curated fishing tackle, bait, and gear helps Alaskans statewide do one thing: Catch fish.

See you in Spring 2025!

Come see us in Whittier, AK at our summer season pop-up shop - B&J's Tackle Box!
Introducing: Our Latest Collaboration Project!

Our 40L Fully Waterproof Dry Bag Backpack

Meet Our "Meat Stick"

Designed by us. Made for you. Limited edition. Limited supply. Now Available In-store & Online.

"REEL Deal" News

Join our 'REEL DEAL' News email list and net our latest fishing gear updates, exclusive offers, and insider tips! Sign up now to reel in savings and kickstart your next fishing adventure with B&J Sporting Goods. Get early access to upcoming events, in-store and online giveaways, new product drops, and more!
Expert Advice, Product Guides & Alaskan Fishery Updates

B&J's Blog: Your Trusted Source for Alaskan Fishing Expertise

Featured & Popular Items

Better Search
Our search functionality is getting a complete overhaul! And we're working overtime so things are easier to find.
Better Product Descriptions
We want you to feel confident in what you're shopping for. Having clear product descriptions is an important part of this!
Better Images
It's a visual world. We understand images are important when it comes to shopping online. We're stepping up our game.

We're more than a tackle & bait shop!

Purchasing Options
Get 10% OFF with Military Discount (with Valid ID), opt for Buy Online/In-person Pickup, explore Commercial & Bulk Sales, or place Bush Orders.
Trip Preparations
Prepare for your trip with Fishing & Hunting Licenses, or opt for our "You Catch It, We Ship It" Fish Boxing & Shipping service.
Gearing Up
Get ready with our FREE Line Spooling w/ purchase of line and Gear Rental Packages.
Tackle Repair Center
Trust our experts for Rod Repair, Reel Repair, Net Re-Hang, and Net Repair services.

About Us

We're Alaska's largest fishing store, tackle & bait shop! Discover B&J Sporting Goods, a landmark fishing goods shop in Anchorage, Alaska since the 1950s. As the largest tackle, bait, and fishing gear store in the state, we're dedicated to empowering Alaskans and fishing enthusiasts to make the most of their outdoor adventures in the Land of the Midnight Sun. Our mission is to elevate the Alaskan fishing experience with meticulously curated gear and expert advice. Why? Because we know the greatest fishing trips begin right here, with us!

Gear Rental

Don't lug your gear everywhere or scramble for last-minute supplies. Our flexible gear rental packages have you covered. Whether it's for a day trip or a week-long adventure, our affordable rates and convenient location in Anchorage and Whittier (summer only) make it easy. Rods, reels, waders - all 'ready to fish' and available year-round. Reserve yours today. Call us now to secure your gear!

Our "TRC"

Your reels, our expertise. Our in-house Tackle Repair Center technicians ensure every reel is 'fish ready,' so you can focus on landing the big ones. From routine maintenance to repairs, we've got you covered. Click below for more info or to get a quote.

Visit Us in Anchorage

Whether you need geared up to go out, want expert answers to your Alaska fishing questions, have a Tackle Repair Center drop off (or pick up,) or simply say "Hi" and share a good fish tale, we're here to help you elevate your Alaskan fishing game any way we can.
Our Location & Mailing Address
113 W Northern Lights Blvd Suite J/K Anchorage, Alaska 99503
Our Hours
SHOP'S OPEN 10am - 6pm Daily SHOP'S CLOSED - Thanksgiving Day - Christmas Day - New Years Day