Now Available In-Store: NEW! 2024 PENN Fathom Electric Reel Kit

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Get Ready for Dungeness Crab Season!

20% OFF All Crab Gear  April 15~May 31

Dungeness crab season is here, and so is the best crab gear in Alaska! From traps to tools, we’ve got what you need to catch crab in Prince William Sound. 20% OFF everything in our crab gear collection—hurry, this offer ends May 31st. Shop online or stop by our store to get set for a successful season!

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Alaska's best fishing trips begin with us!

Our expertly curated fishing tackle, bait, and gear helps Alaskans statewide do one thing: Catch fish.

Shop in-person. Shop online.

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SALE

Spring Sale!

Crab

Products: 95

Shrimp

Products: 89

See you in May! 

Come see us in Whittier, AK at our summer season pop-up shop - B&J's Tackle Box! We open for 2025 season in May. Official date TBC.

Visit in Person

Designed by Us. Made for You.

Meet the B&J Russian River Meat Stick Fly Rod Collection

Limited edition. Limited supply. Built for Alaska.


Our exclusive B&J Russian River Meat Stick Fly Rods are back! Now available in two powerhouse options—the all-new 9' 10wt for 2025 and the returning 9' 8wt from 2024. Designed for Alaskan anglers chasing hard-fighting salmon, these rods deliver unmatched strength and performance. Now available in-store & online—get yours while supplies last!

NEW! Shop 9' 10wt
Shop 9' 8wt

B&J Fly Fishing Collection

B&J Red Salmon Special Fly Line WF 8/9/10wt
Built for Reds on the Kenai & Russian River
$89.99
B&J Russian River Special Sink Tip Fly Line 300gr
Built for Red Salmon Flossing in Fast Alaskan Water
$89.99
B&J Russian River Special Sink Tip Fly Line 350gr
Fast Sink Power Line for Heavy Water Red Salmon
$89.99
Limited Stock!
B&J Russian River Meat Stick Fly Rod 9' 8wt 2pc
Our very first B&J Custom Designed Fly Rod made in partnership with Okuma. This is our 2nd production run.
$119.99
Limited Stock!
B&J Russian River Meat Stick Fly Rod 9' 10wt 2pc
Heavy-duty 9' 10wt fly rod designed for salmon, halibut, and big-game fishing. Features advanced control and iconic Alaskan craftsmanship.
$119.99
Limited Stock!
Deckhand B&J + Daiwa Dry Bag 1-Day Backpack 40L- Gray/Navy
$99.99

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Our B&J Drybag Collaboration Project!

Our 40L Fully Waterproof Dry Bag Backpack

This is what happens when great brands play it cool in gray and blue! Now Available In-store & Online.

Secure Yours Today!
Expert Advice, Product Guides & Alaskan Fishery Updates

B&J's Blog: Your Trusted Source for Alaskan Fishing Expertise

From public statements on Alaska’s fisheries to expert gear guides and fishing tips, our blog offers the knowledge you need to catch more fish. Stay informed, shop smarter, and explore the best spots to fish in Alaska.
Net the Info

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Cutting Tools
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SALE!
SALE!
Reel Repair Services
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Shop Frozen Baits

Available for Pickup Only
Trolling Herring Frozen Bait
Alaska’s go-to frozen bait for saltwater fishing
$10.99
$8.79
Available for Pickup Only
B&J Squid Frozen Bait 5lb
Popular for halibut!
$39.99
Available for Pickup Only
B&J Frozen Halibut Herring Bait Fish 5lb bag
$22.99
Available for Pickup Only
B&J Frozen Halibut Herring Bait Fish 10lb bag
Popular for halibut fishing!
$39.99
Available for Pickup Only
Sardines Frozen Bait 1lb - Tray
Oily, tough, and deadly for big saltwater fish
$14.99
Available for Pickup Only
Fresh Frozen Bait by the Pound: Whitefish
Popular for ice fishing!
$15.00

Featured & Popular Items

Digital Gift Card
Great Gift!
Digital Gift Card
Give the gift they can select themselves!
$25.00
Buy Now
B&J Trucker Hat Camo
B&J Trucker Hat Camo
Rep your favorite tackle shop in Alaskan-ready style.
$24.99
Buy Now
B&J Sporting Goods Logo Sticker 5"x4"
Great Gift!
B&J Sporting Goods Logo Sticker 5"x4"
Durable 5"x4" vinyl sticker with high-gloss finish. Weatherproof and fade-resistant—perfect for cars, boats, and coolers. Show your B&J Sporting Goods pride!
$2.00
Buy Now
B&J 5 Gallon Bucket White
On sale
B&J 5 Gallon Bucket White
$7.99
$9.99
Buy Now
PENN Fathom Electric Reel Kit - Silver/Black
Great Gift!
PENN Fathom Electric Reel Kit - Silver/Black
$799.95
Buy Now
Captn Jack's Tide Book - Spiral Bound | Bristol Bay 2025 Edition
Captn Jack's Tide Book - Spiral Bound | Bristol Bay 2025 Edition
Tide and current guide for Bristol Bay, Alaska
$24.95
Buy Now
Alaska Pocket Fishing Guide Revised Edition by Rene Limeres
Pre-order
Alaska Pocket Fishing Guide Revised Edition by Rene Limeres
$7.50
Pre-Order
Columbia River Sculpin Jig 1/8 oz
Columbia River Sculpin Jig 1/8 oz
$5.49
Buy Now
Columbia River Tube Skirt 1.5" 5pk White/Silver
Columbia River Tube Skirt 1.5" 5pk White/Silver
$2.19
Buy Now
Buzz Bomb UV Flashbomb Yellow 5"
Buzz Bomb UV Flashbomb Yellow 5"
$14.29
Buy Now
Luhr-Jensen 1/4 Krocodile Treble Hook, Fluorescent Chart/Green UV, One Size (1003-014-1601)
Luhr-Jensen 1/4 Krocodile Treble Hook, Fluorescent Chart/Green UV, One Size (1003-014-1601)
$8.25
Buy Now
Scotty #1142 Manual Downrigger Handle w/ Bolt and Sleeve BLACK
Scotty #1142 Manual Downrigger Handle w/ Bolt and Sleeve BLACK
$15.11
Buy Now
Scotty #265 Fly Rod Holder w/ #241 Side Deck Mount, Black, Small
Scotty #265 Fly Rod Holder w/ #241 Side Deck Mount, Black, Small
$38.49
Buy Now
Columbia River Sculpin Jig 1/8 oz
Columbia River Sculpin Jig 1/8 oz
$5.49
Buy Now
Pucci 19NCIS-35PK Swivels NCIS 3 Nickel Crane W/Intrlk Snap 5Pk Up
$1.31
Buy Now
P-Line Shinsei 100-Percent Pure Fluorocarbon Leader Material (25 Meter, 2-Pound)
P-Line Shinsei 100-Percent Pure Fluorocarbon Leader Material (25 Meter, 2-Pound)
$9.89
Buy Now
BeauMac Rope Float PVC 4.5" Egg - Yellow
On sale
BeauMac Rope Float PVC 4.5" Egg - Yellow
Durable egg float for rope and buoy lines
$5.80
$7.25
Buy Now
POWER PRO 31500650300C SSV2 65 Lb 300 Yd Aqua Green
POWER PRO 31500650300C SSV2 65 Lb 300 Yd Aqua Green
$54.99
Buy Now
Hot Spot 580 11" Pro'S Choice Series Flasher, U.V. Moon Jelly
Hot Spot 580 11" Pro'S Choice Series Flasher, U.V. Moon Jelly
$21.97
Buy Now
15 LB X 5 YD ~ TUF-Leader
15 LB X 5 YD ~ TUF-Leader
$9.12
Buy Now
KandleFish 4 1/2 Oz Trout
KandleFish 4 1/2 Oz Trout
$5.49
Buy Now
K-B Yellow Bird Fishing Products Holographic Series Fishing Lures
K-B Yellow Bird Fishing Products Holographic Series Fishing Lures
$8.02
Buy Now
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"REEL Deal" News

Join our 'REEL DEAL' News email list and net our latest fishing gear updates, exclusive offers, and insider tips! Sign up now to reel in savings and kickstart your next fishing adventure with B&J Sporting Goods. Get early access to upcoming events, in-store and online giveaways, new product drops, and more!

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We're more than a tackle & bait shop!

Purchasing Options
Get 10% OFF with Military Discount (with Valid ID), opt for Buy Online/In-person Pickup, explore Commercial & Bulk Sales, or place Bush Orders.
Trip Preparations
Prepare for your trip with Fishing & Hunting Licenses, or opt for our "You Catch It, We Ship It" Fish Boxing & Shipping service.
Gearing Up
Get ready with our FREE Line Spooling w/ purchase of line and Gear Rental Packages.
Tackle Repair Center
Trust our experts for Rod Repair, Reel Repair, Net Re-Hang, and Net Repair services.

About Us

We're Alaska's largest fishing store, tackle & bait shop! Discover B&J Sporting Goods, a landmark fishing goods shop in Anchorage, Alaska since the 1950s. As the largest tackle, bait, and fishing gear store in the state, we're dedicated to empowering Alaskans and fishing enthusiasts to make the most of their outdoor adventures in the Land of the Midnight Sun. Our mission is to elevate the Alaskan fishing experience with meticulously curated gear and expert advice. Why? Because we know the greatest fishing trips begin right here, with us!
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Gear Rental

Don't lug your gear everywhere or scramble for last-minute supplies. Our flexible gear rental packages have you covered. Whether it's for a day trip or a week-long adventure, our affordable rates and convenient location in Anchorage and Whittier (summer only) make it easy. Rods, reels, waders - all 'ready to fish' and available year-round. Reserve yours today. Call us now to secure your gear!

Call (907) 274-6113

Our "TRC"

Your reels, our expertise. Our in-house Tackle Repair Center technicians ensure every reel is 'fish ready,' so you can focus on landing the big ones. From routine maintenance to repairs, we've got you covered. Click below for more info or to get a quote.

Learn More

Visit Us in Anchorage

Whether you need geared up to go out, want expert answers to your Alaska fishing questions, have a Tackle Repair Center drop off (or pick up,) or simply say "Hi" and share a good fish tale, we're here to help you elevate your Alaskan fishing game any way we can.
Our Location & Mailing Address
113 W Northern Lights Blvd Suite J/K Anchorage, Alaska 99503
Our Hours
SHOP'S OPEN 10am - 6pm Daily SHOP'S CLOSED - Thanksgiving Day - Christmas Day - New Years Day
Contact Info
(907) 274-6113
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