Military Benefits
Serving those who serve. Because in Alaska, fishing and freedom go hand in hand.
10% off for active duty, veterans, and military families — plus gear from veteran-owned brands and exclusive updates just for our service community.
10% Off, Every Day
Military life isn’t always predictable — but your discount at B&J is.
We offer 10% off most in-store purchases for all active duty military, veterans, retirees, and their immediate families with a valid military ID.
Just show your military ID at checkout — we’ll take care of the rest.
Veteran-Owned Brands We Carry
Proud to Stock Veteran-Owned Gear
We believe in supporting those who’ve served — not just at the register, but on the shelves. We’re proud to carry top-quality products from veteran-owned brands like:
Never Quit Fishing & AK Bottom Bouncing Jigs
Every time you pick up gear from these brands, you’re backing fellow service members who’ve transitioned from the field to the fishing world.
Veteran Made is Alaska Grade
Service Runs Deep in Alaska — and in Us
Here in Alaska, military service is part of the fabric of our communities.
From JBER to outposts across the state, we’ve served generations of those who serve.
It’s personal for us — many of our customers, neighbors, friends, and family wear or have worn the uniform. Supporting the military community is the least we can do.
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