Keep your reels in top condition with regular servicing at our in-house Tackle Repair Center!
Shrimply Spring Crab & Shrimp Gear Sale + GIVEWAY 4/1-30
Now Hiring for 2026 Fishing Season

Halibut fishing is one of Alaska’s most iconic—and most demanding—fisheries. From local family freezers to world-class charter boats, Alaska halibut are prized for their size, power, and unmatched table quality. Nowhere is that more evident than Homer, Alaska—officially known as the Halibut Capital of the World—where generations of anglers have refined what actually works when targeting these massive bottom dwellers.
That experience lives in every B&J Custom Halibut Rig.
These aren’t mass-produced rigs. Every rig on our famous in-store halibut rig wall is built right here at B&J Sporting Goods by diehard Alaskan anglers who spend serious time fishing the same waters you do. Each setup is designed with one goal in mind: put bait in front of halibut where they live—and hold up when a big fish decides to eat.
From heavy-current bottom fishing in Cook Inlet to deep drops in Prince William Sound, Homer, Seward, the Gulf of Alaska, and beyond, our custom rigs are tied with proven hook styles, leader lengths, swivels, and hardware matched to real Alaska conditions—not theory. They’re especially dialed for bait fishing, whether you’re running herring, salmon heads, octopus, or custom scent setups.
Many of our most popular rigs are available online, but the full selection lives on the wall in-store—where you can compare setups, see the details up close, and talk directly with the people who tie them.
Shop our B&J Custom Halibut Rigs online—or stop by the shop to see the full rig wall and get matched with the right setup for your boat, bait, and water. Questions? Give us a call, drop us a DM on our socials or send an email. We’ll help you dial it in before you drop a line.
Keep your reels in top condition with regular servicing at our in-house Tackle Repair Center!
Shrimply Spring Crab & Shrimp Gear Sale + GIVEWAY 4/1-30
Now Hiring for 2026 Fishing Season
